Tabor’s communication major will take on a new look as students return to campus this fall.
Staci Janzen, assistant professor of marketing and department chair of business administration, will work alongside Dr. Aleen Ratzlaff, director of the communication program, in the opening year.
An industry-wide change in jobs sought also played a role in the revamp.
“Communications graduates are getting jobs at agencies and working for businesses,” Janzen said. “Not having (a marketing background) could be a disservice to them.”
A focus group of communication alumni gave input about creating real-world experiences as integral to their degree plan and coursework.
“The impetus of change is transition,” Ratzlaff said. “We were wanting to be strategic and deliberate.”
According to Ratzlaff, changes have been received well by current students. Both professors said they feel that the new course outline opens the door to more easily obtain a double major or a major and a minor.
“These concentration areas give students a goal for that first job,” Janzen said. “It frames their path so they can be focused and that improves their performance in college.”
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