Tabor College raised over $86,300 during its second annual “Jay Day of Giving” campaign Oct.1.
“The purpose of the Jay Day was toengage alumni and friends of Tabor with mission and value messages through compelling stories that reunite them with the difference Tabor makes in lives,” said Tom Shaw, vice-president of Advancement.
The Jay Day team used Facebook Live segments to share stories of Tabor alumni, students and staff and developed a half dozen video interviews with alumni, faculty and friends.
“Tabor promoted participation in a visual way, using video, social media and a special web-based technology to encourage viral and organic interest in this campaign and generosity toward Tabor,” Shaw said.
Interest in Tabor spiked with the videos generating 4,224 views, and social media generated engagement of over 5,000 individuals.
“Our theme for the event was ‘Remember, when you give, another story begins,’” said Kristen Martens, coordinator for marketing in the advancement office.
To generate additional interest in the campaign, organizers promoted a friendly competition between Team Gold, which designated even-year graduates, and Team Blue, which included odd-year graduates. Team Gold won bragging rights with 50 donors contributing while Team Blue had 33 contributors.
“Key to this positive outcome was the generosity of a number of established donors who contributed advance funds to help motivate other alums and friends to make gifts during Jay Day,” Shaw said.
President Jules Glanzer noted the enthusiasm displayed by alumni and supporters.
“Seeing the buzz and engagement around the Jay Day of Giving was exciting. My thanks to all who participated and helped make the day a success,” Glanzer said. “I am so thankful for our constituents that support Tabor and our mission of Christ-centered education.” Building on the success of this event next Fall is a priority. Campus organizers are already putting plans into place to expand the impact and outcomes of the Jay Day in 2021.